This past year was filled with creative projects, meaningful growth, and lessons I couldn’t have learned any other way. I worked across brands, creators, campaigns, and platforms. I launched my first digital product. I refined my offers. I said yes to things that stretched me… and learned where I needed to say no more often…

happy wednesday & welcome to type-b vlog #3!!

welcome to type-b vlog #2!! wow, look at me go...

highly-produced vlogs don't seem to be in my future, and I'm sure someone has coined this before, but I'm trying what I'm calling "type-b vlogging." just me, my webcam, or my cracked front camera.

In 2025, we’re going to achieve your social media goals by focusing on three things: setting clear goals, creating a vision board, and building a routine to keep you consistent. Because if one thing makes or breaks your social media success, it’s consistency—and that’s often where beginning-of-the-year goal-setting falls apart.

“If you are not living your life for yourself, then who is going to live it for you?”

I’m a bit afraid to admit I am a sucker for a good self-help book. So naturally, on TikTok, when I was watching a video about ‘not caring what others think’ and the top comment suggested this book, I was intrigued.

A successful social media strategy doesn’t just rely on clever posts and creative ideas—it relies on implementation. When you put the content plan into motion and show up consistently over a few months at THE LEAST. That is where the results are, and that is why some creators give up 🫣

But, here’s the good news: being “consistent” doesn’t mean you have to post every single day.

I’m a firm believer in some regular self-reflection.

Sometimes the secret to our own social media success is within us. And sometimes, we are the one’s standing in the way of our own success. A social media audit will tell you the answers.

What if planning a month of content in advance could be…easy? And dare I say, the content can be just as creative and high-performing as if you had one of your best ideas on the fly. The simple answer is that it requires daily dedication and effort. Having the right systems in place to make it EASIER for you to create content will also help you keep better track of your ideas and inspiration when planning time comes around. We will go over three habits that make for a steady flowing content creation system.